Filed under: Collateral

70 on Kansas I-70 Brochure

A printed booklet promoting 70 attractions along Kansas I-70, created for The Kansas I-70 Association, a coalition of Kansas communities. Received 1st Place in Print Marketing at the Travel Industry Association of Kansas 2016 Tourism Conference!

A travel brochure with a stack of copies.A travel brochure opened to the first page with a stack of copies behind.
A travel brochure opened to the first page.

A New Road

The Kansas I-70 Association needed a new, high-impact brochure design to engage with travelers across the state. A colleague and I developed three design concepts highlighting some of the most exciting attractions for road-trippers along I-70. The brochures are regularly distributed in travel information centers statewide.

Design concepts by Adam Elliott and Ian Tompkins

Art Direction by Adam Elliott, design work by Ian Tompkins
A travel brochure shown in multiple outdoor settings one after the other.
The inside spread of a travel brochure.
A stack of travel brochures spread out into a fan orientation.

Alternate Concepts

A design concept for a travel brochure with custom logo and internal page examples.
A design concept for a travel brochure with custom logo and internal page examples.

Impact

This brochure design guided Kansas travelers for 5 years with multiple revisions that included new and updated attraction info. It remains one of the most complete resources for Interstate 70 tourists in the state.

A tidy stack of travel brochures.