Fuel Restaurant Logo and Collateral
A logo, a menu, and cross-sell coaster designs for use in-restaurant at Fuel Fresh American Grill in Branson, MO.
A Place to Refuel
The Track Family Fun Parks launched Fuel Fresh American Grill to support guests visiting their nearby attractions in Branson, MO. The new restaurant concept needed a logo, a menu, and supporting cross-sell collateral.
The Process
The client had settled on the name and was interested in portraying a flame somewhere within the logo. I explored the use of wide, bold typography that coordinates aesthetically with their nearby kart racing attractions. These high-impact letterforms elicit automobiles and Americana, and the extreme width allows the tines of a fork to stand in for an uppercase “E” effectively. Coaster designs were created to drive home the new brand and facilitate tongue-in-cheek promotions for their other attractions.
