Taking a big swing
Turf Materials needed a better website with a modern logo to match. They provide aggregates like sand, gravel, and rock that are used to build and maintain everything from golf courses to artificial beaches. The three stripes in this new logo represent their foundational role in building up layers of turf and sand. The dynamic swing shape creates a sense of motion emphasizing their ability to deliver tons (and tons, and tons) of aggregate to satisfied customers nationwide.
On Par with the Industry
The new website increases legibility and color contrast for important copy, improves organization and navigation for critical content, and optimizes layouts and images for mobile users. It clarifies the company’s role as a leader in the aggregates industry and brings Turf Materials into a new tier of professionalism, setting the tone for their other communications channels at tradeshows and in print.
